Part 02 The Documentary we made!!!

Part 03 Conclusions and behind the scenes stuff

PROJETO NÓS NA TELA (Us on the Screen) - 2007 and 2008
Dago Schelin, Caroline Fagundes, Daniela Diniz and Priscila Pereira

Presentation
NÓS NA TELA is an audiovisual production project with adolescents that are in a vulnerable social situation. Our main objective is freedom of expression, discipline of action and colaboration [in the sense of laboring (labor) together (co)] as part of a team that seeks to produce, think and apreciate art, especially the audiovisual.
NÓS NA TELA is a project in which the themes, approach and workshops serve its process, because we believe that the process is prior in relation to the final product (the video). This process is based on a tripod formed by: learning in the process, trying to disolve the division between theory and practice, and exchangiing experiences permeated by more questions than answers.
This iniciative is one of the many projects of the Non Governmental Organization, Associação Casa da Videira (ACV) and is part of the Media Center of ACV and of the Red del Camino. Canal Futura and TV Lumen are partners of the project.

Involved Institutions
Associação Casa da Videira (ACV)
Founded in 2001, Associação Casa da Videira (ACV) is a non governmental organization located in the suburb Fanny, in Curitiba-Brazil. We hold cultural, communal, educational activities as well as entertainment especially for children, but for adolescents and adults as well. We aim to prevent situaions of abuse and to fomentate community sense, freedom and personal intiative.
All involved in the programs are considered whole citzens from childhood and adolescenhood, involved in educational activities that go further than the formal education to income generation, based on free learning guided by personal interest and curiosities.
In our facility we try to recreate a safe space, similar to a village, integrated as a community and that provides an environment of knowledge similar to a school, where one can play, make friends, learn and teach. From Monday to Friday activies based on progressist pedagogical fundaments are held and stimulate community initiative and resilence.
Among many other projects, ACV has the NÓS NA TELA project, being responsible for the registration and audition of the participants; for the relationship with the community; for the provision of the phisycal space where the meetings take place and for the development of the project; for transportaion; teachers, facilitators and technicians, as well as for a weekly pedagogical evaluation with all of the educators involved.
Canal Futura
More than a television channel, Futura is a communication and education social project. It was created in 1997 aiming to incentivate communities to take charge themselves of the programs offered, promoting transformation and improving the social reality in each one of them.
Canal Futura differentiates itself from the others due to its programs, which are carefully elaborated, and by a critierious presencial work of communitarian mobilization in institutions from different parts of Brazil, institutions that have education, cultural and communication projects, in order to articulate local partnerships that interfere directly in the programs with cases and themes from the national agenda.
Together with groups connected to the youth and to communities from popular spaces, Community Mobilization of Futura Channel articulates itself and makes projects that are a reference, empowering the ones that already exist or supporting the creation of new ones.
TV Lumen
To be a link between communictation and education. That is the proposal of the TV Lumen – Channel 16 UHF. Oriented by the Marista way of education, its programming aims to be a tool of educational action. More than that, it intends to be an incentive and mobilization experience for the transformation of reality. TV Lumen 16 UHF develops television programs of educational nature in the parameters of quality and inovation. Today it is a partner of Canal Futura.

The Birth of the Project
The NÓS NA TELA PROJECT was born from the experience of the Cine Cidade Comunidade Project that was itself a consequence of the first program of video capacitation in audiovisual production that was approved by the Rouanet law, already awarded in its beginning year, 2004 (Projeto Cine Cidade), recognized with excellence as a project in Social Responsibility and Social Inclusion by the Telemar Institute (second place in the II PRÊMIO TELEMAR DE INCLUSÃO DIGITAL – EDITION 2005, time in which it was still connected to the Pontifícia Universidade Católica do Paraná PUC-PR).
In 2006, Associação Casa da Videira realized that it was mature enough to start a project of audiovisual production, despite the little resource that it had. Cristina Vermelho, educator and mentor of the PROJECT CINE CIDADE, leaves PUC-PR, transfers the project to the extention department of the Federal University of Paraná (UFPR) and searches for new partners. TV Lumen and Canal Futura believe in the young production and want to develop a partnership project. That way the CINE CIDADE COMUNIDADE was born, developed from September to December of 2006. This pilot experience resulted in two audiovisual productions: a videoclip and a short film.
The most important in this project was the opportunity to involve people of different ages and experience in a common work that benefitted the community and the youth participants. It created an evironment of knowledge exchange and promoted workshops that would not have taken place otherwise.
At the end of the CINE CIDADE COMUNIDADE, a solid partnership was established between Casa da Videira, TV Lumen and Canal Futura.
For 2007, the foundational premisses were maintained, although the format was altered by the partners. The new format counted with previous aproval, based on results that were reached before and on the acumulated experience, for the broadcasting of its final products on the Futura Channel, locally and nationally. Due to this the name was changed to NÓS NA TELA (Us on the Screen – see appendix below).

Format Process
NÓS NA TELA, now a project with its own identity, with a defined and organized focus, seeks to work on subjects that are relevant to the participants and to the surroundings, relating to life and its possibilities.
In January 2007, Dago Schelin, one of the facilitators of CINE CIDADE COMUNIDADE in 2006 and a volunteer of Casa da Videira, spent a month in Rio de Janeiro as a guest of the Canal Futura, to keep track of the PROJECT GERAÇÃO FUTURA. With him there was also one of the participants of the project.
In the first semester of 2007, weekly meetings were held with the educators from Casa da Videira to discuss topics related to the learning process of the children that go there, served as guidelines for the schedule that was being prepared for NÓS NA TELA. Many meetings between Casa da Videira, Futura and Lumen, in order to make the partnership formal and to establish functions and objectives for each institution, ended up giving the project its actual format.
We decided that it would be a 30 minute program, in a documentary format, permeated by the making of and other audiovisual products that would be produced during the semester. It would be aired on national network conditioned to prior approval. On the International Child Day it was aired on Radio and TV (ICDB), a global initiative by UNICEF that seeks to promote and guarantee quality information and to stimulate the participation of children and adolescents in the media. Due to this fact, the worked theme was The world we want, which in 2007 was on December 9th.

NÓS NA TELA in Practice
Efforts from all directions were united in order to make the project possible:
- hiring of a professional journalist by Canal Futura.
- hiring of a volunteer professional by Casa da Videira.
- the constant presence of professionals from Lumen during the production process and external footage.
15 vacancies were open in 3 public schools around Casa da Videira for students between 13 and 19 years of age.
From the 3 invited schools, only one sent students. The majority of the inscriptions were from 15 and 16 year olds and at least 3 of them were already part of the CINE CIDADE COMUNIDADE.
Along the whole process there were drop outs, for diverse reasons, and 8 remained until the end.
With two meeting per week, NÓS NA TELA 2007 oficially took place on Mondays and Fridays from 2 to 5 PM, from August 6th to November 30th, 2007. The inicial schedule had some topics that served as a guideline for the process as a whole.
In August, the focus of the meetings were the basic notions of the audiovisual and the production of videoclips. With that established, the activities and talks were around why the name Nós na Tela (see appendix).
In the videoclip workshops the focus was creativity. For example, the participants improvised about random topics, watched many different productions and discussed about the different languages of this kind of media. After a selection of among 12 Pop/Rock Brazilian songs, they selected two to produce videoclips. This task opened a work agenda for the learning of scrip writing, logistics of production, camera basic skills, lighting, storyboard, a little about dramatization, among many other details that are important in the making of a videoclip. It all took place in 2 very fast weeks and the results can be seen in the videos themselves:
Buscavida
Anormal

After the videoclip workshops, the work around the previously established theme began. Now in a more intentional way we talked about script and production again. Using the techniche of brainstorming, the Bicicletada de Curitiba (a pro-bicycle movement in Curitiba) was chosen to be the subject of the documentary to be produced under What world we want. Research, readings, phone calls, authorizations, filming, edition… there were many weeks of an intense work. Script writing classes, image shooting with the help of Lumen TV, creativity workshops with Márcio Motokane and Stânio Soares from Canal Futura, hours and hours of edtion, soundtrack recording, sending and resending of tapes mini-DV to Rio until finally in November the program “Na Tela” was finished.
On Decenber 9th, 2007, at 3:30 PM, the documentary “Na Tela” was aired in national network by Canal Futura, about the experience of the project Nós na Tela. On that day there was a big closing party at the facility of the NGO Casa da Videira. All involved were there with their parents, friends, partners, interviewed and interviewers, all that somehow took part of this net. They all met for a graduation and show of productions. The final product was much complimented and celebrated. And, at the end, they were all excited and anxious to go on in 2008.

Articulaton among the Institutions
During NÓS NA TELA, the relationship among the partners was smooth, a hand helping another towards a common end. Each partner worked within its responsability:
- NGO Casa da Videira: articulation with the community; facility building for the realization of meetings and the development of the project; a van for transportation; cleaning and maintainance of the place; snacks for the participants; meetings held by a hired professional together with the one hired by Canal Futura; pedagogical supervision of the project; equipment – movie camera (Panasonic PV-180), sound equipment, computers, DVD player, etc; edition.
- TV LUMEN: available technicians when needed; high quality equipment.
- Canal Futura: articulation production x mobilization; hiring of a professional to act as facilitator during the meetings; different materials, such as copies, stationary and press material as well as help on the acquisiton of other materials like mini-dvs and dvds; final edition; legal advice; final edition and broadcast at a national level.
Beyond the oficial partners, the project articulated with other intitutions, such as:
- Paralelo Centro de Artes Visuais - through Nicole Lima.
- Project Olho Vivo – through Luciano Coelho.
- Universidade Federal do Paraná – through scholarship students that participated on meetings and helped out during workshops.
Another remarkable and definite participation on future editions of the program was that of Travis Reed, video productor e director of The work of the People, Houston Texas, who has been a constant partner. He ministered a workshop on post production that possibly will be reproduced next year.

Results
- 2 videoclip productions.
- Production of animations in stop motion, made with the partnership of the Paralelo Centro de Artes Visuais.
O Reparador- Two interprograms “A beleza do meu lugar”, produced for the project Geração Beleza, in partnership with the Project Olho Vivo.
- Program Geração Beleza.
Helio Leites
Helio Santana
- Aproximation of TV LUMEN in the presential actions of Canal Futura and Casa da Videira.
- Production of a documentary aired on national TV.
- Participation of one of the students from CINE CIDADE COMUNIDADE in the Geração Futura, January 2007.
- Participation of one of the students in the NA TELA in the Geração Futura, January 2008.
- Articulations made that allow for the sutainability of the project.
- New partnerships.
- One of the facilitators from Casa da Videira is going to Germany to take part in a Master Degree in Mídia Production with enphasis on vídeo production.
- A Vacation Course at Casa da Videira, the “Nós na Tela – straight to the point”, with the partnership of Paralelo Centro de Artes Visuais, Projeto Olho Vivo and TV Lumen, with the participation of youngnters from the NGOs Cores da Rua (of Helio Santana, character of the documentary “A beleza do meu lugar”) and Additep / Ciranda.

Follow ups
In December 2007, the facilitator from Casa da Videira took the documentary “Na Tela” subtitiled to Heizo Schulze, coordenator of the Master Program in Midia Production of the Fachhochschule Lippe und Hoexter – University of Applied Sciences in Germany, who has already showed interest in the project. More than that, the program has awaken the interest of partners in the United States and in Canada who are seeking to understand better the process and to reproduce it in its relations in Africa and Latin América.
NÓS NA TELA is now part of a media center called Caminho Núcleo de Mídias whose aim is communicating among people happenings, experiences and workshops inside of a network mediated by Red del Camino. The intention is to expand the network, experiment a lot and to keep on trying to be relevant before the world and all that happens in it.

Previews for 2008- NÓS NA TELA – STRAIGHT TO THE POINT
During 2 weeks in January of 2008, what is being called as NÓS NA TELA – STRAIGHT TO THE POINT is going to take place. An iniciative of Casa da Videira, it is a condensed version with the aim of selecting candidates for the next group. Furthermore, it is an opportunity for trainning other facilitators, experiment other formats and produce interprograms without the intention of airing them. It is simply a continuation of the project with adolescents at Casa da Videira.
Through articulations with other institutions, participants were selected. The majority of them from the NGO Cores da Rua (Helinho Santana) and from Ciranda, besides Carlo who participated in the NÓS NA TELA. All between the ages of 12 e 16 years old.
Update!
Here are the productions from the 2-week course:
Direct to the Point jan/2008
Beyond that, there are three people acompanying to participate as facilitators in March: William – graduated in Industrial Design, Mirele – graduated in journalism, Marcos – graduated in TV and Media, all from the network of relationships of Casa da Videira and that are rediscovering their vocations.
The TV LUMEN is going to support this iniciative with equipment, in case it is necessary (camera, microphone, lighting), technical support (with Fabiano or Cyro) and with the vehiculation of interprograms produced, in case they are good enough.
Paralelo – Centro de Artes Visuais, through Nicole, is going to support the project with some workshops.
And also, new groups are intended to begin – one during the first semester and another in the second semester of 2008, they will last 4 months each.

Evaluation
NÓS NA TELA was a project in which all participants, including the pedagogical and technical team, were being tested.
The most valuable was what was learned in terms of the necessity of planning beforehand, being prepared for obstacles, having pacience to learn as a team, or, to know how to let go of personal preferences, and also to know how to explain one’s ideas. In practice, there was a lot of hard work from the facilitators part and from the participants, partly because some did not do their obligations for the due dates.
The attitudes that resulted in improvement of the art, such as punctuality, responsibility, persistence, were celebrated at each manifestation, for they were less frequent than expected. A spirit of passiveness was noticed and confirmed in many of the youngsters involved in the development of the work, together with the lack of involvement in basic tasks, always done after much nagging.
Therefore, as meetings took place, the program was shaped up. Shaped up according to the reality of each one of the students, their perspectivies, dreams, interests, wills and most of all, shaped according to the moments built to make an impact and destructure the apathy established during the whole program. This daily construction was only possible from a process of knowledge and discussions about the true sense of education.
Dago Schelin
(revised by Futura)

PS: Just as I’m posting this article, there’s another production made by 2 Nós na Tela kids for The Work of the People. Check it out… it’s really worth it!!!
Death to Life

Appendix
Why the name Nós na Tela? (Us on the Screen)
The name of the program originates from the popular saying “Nós na fita” (something like “We in the tape”), said, out of the cult norm of the language, as “é nóis na fita” (sic) meaning the colective image or individual one projected and exibited in public. The origin of the expression, used in a humorous way and very much so in the lower, more popular layers of society, specially in the region where the project takes place, has, although, implications that connect to two other situaions. The identification of those populations with their imposed marginalization, and the maintainance of the sensations of a lower value. The identification with the margins/marginalization has its explanation in the origin of the expression in police popular programs where the population gets their “warholian”15 minute fame, be it as lead parts of criminal situations, or as victms of tragedies and other sad situations conditioned by their reality of oppression and exclusion. So, be it in criminal circles, as they find publicity by “danger to the society”, or by the confirmation that “the poor only appears when there is a tragedy”, nós na fita keeps, even if still unconciously and subliminarly the situation of “nontransit situation” (FREIRE, 1984) that establishes the mind and the imutability of the situation of the oppressed by reinforcing that the important is to appear, even if in a marginal way or in tragedy. Being the “appearance” the motive of proudness by saying “nós na fita”, once that for the oppressor visibility is a given thing and therefore, not worth of notice or of a particular interest. It is the rich that is seen on television, in the cover of the magazine, on stage as in its natural “inhabitat”, and perceived as a little revange when in a shameful position.
But, the same expressions translates the desire of seeing itself and of being seen, of having relevance and of being seen as an active part of society. In this sense there is the second part of the genesis of the name of the program. From the standpoint of the philosophical question: “Is it possible to be?”, it demands that if it is a real possibility, it manifests in the fact that who IS can project itself (and not only be projected) and make oneself known. This characteristic of the being that projects itself has philosophical implications as well as theological ones, once the primitive name of the christian god (YAWEH) means ‘I AM WHAT I AM’, and it is this being that is what allows itself to create a projection in its “image and similarity”, even if still clearly occupying the characteristic of ANOTHER BEING, and not only of a simple object.
The third point in the name is exactly on the alterity, or, if I am, I am not individually, decontextualized, isolated, egotistically and objectified (as in the present hegemonic ideology of the market). I only am in relation to another and with the other, not opposing or inspite of the other. Here comes in the first re-meaning of WE in the name “NÓS (WE) NA TELA”. ‘We’ assumes here a different sense from the isolated I, or from the massified group of which I am a part. It is the sense of a community of people, not only individuals, with their histories, families, contexts and possibility of being in relation to. If it is possible to be, the program lies on the question of the origin in a collective sense: the we of “NÓS (WE) NA TELA”, has the sense of BEING, but only being if we ARE collectivelly.
Another sense of the word “we” has to do with the substantive KNOT. The relations among human beings are not linear nor of a simple causality. They are knots, webs, complex connections, of intangible causality and of impredictable results, beautiful and brandnew. They are made and remade and remade to form local and national culture. And in the midst of this possibility of created culture, it oportunizes the emergency of humanized beings.
Further more, from the ‘we’, the complex fabrics of our society are formed, the society itself as an expression of the people, screens where the subjects potentially concious of what they ARE, can project themselves and exhibit, without the necessity of the tragedy or the crime. Finally, the we that supports the TELA (SCREEN), that keeps it streched enough and able to produce a non deformed image of expressed reality. This screen has a context, structure and sustainability that are peculiar to itself, but without the we that connects it, it turns back into the soft and vulnerable to manipulation, and to being a consumerism object. Being a support for the exhibition of who is, the social environment becomes exhibitor and audience of itself.
The end of all of this is to transcend the situation of being as a mere consumerist of the cultural industry to being producer, to generate the possibliliy of counciousness, that goes further than the conciousness of class in the transforming action and generator of its own utopia with the sense of becoming.
Claudio Oliver
Associação Casa da Videira